Come Back To Earth MJ

ad-exec-mj-300Well the critiques of my journal have started. I had a friend from Dallas ask what is going on with me. “Dude you were thrown out of some meeting for being to fu**ed up on pot?” I asked what he was referring to and stated what I had posted on Facebook. He said he was going to have to unfriend me!!!! Oh no, not unfriend. I suppose I should to go back to proof what I wrote or get someone else to. It wasn’t as if I were drunk on alcohol or had taken PCP and was running down the street naked. I was overly talkative and dominating a conversation.  I acknowledge that there has been a lot of material posted that is questionable as to usual rationale and good taste. I put it out here on the internet with the express purpose to be controversial and get exposure. I do have followers on Facebook, Twitter, LinkedIn and Google+ but none here on this blog and believed the controversial off the wall content would do that.

As our tagline on CannaTixx says “We cater to the cannabis crowd”.  Our target market now is the cannabis growers, processors, retailers and users of cannabis in the Portland, Oregon and Vancouver, Washington areas. We will eventually expand to other areas including the Dallas/Ft.Worth metroplex. Even though I was born, raised and lived the majority of my life in the DFW metroplex, it is definitely more stodgy and pedantic than Portland, Oregon.

meI was talking with a friend yesterday and told him my purpose with the blog and Cannabis Reality project is to become the celebrity MJ Mike with our cannabis related businesses and to shed any vestiges of Mikey the Ticket Scalper as seen here to the right. My intention is to be the celebrity everyone respects and admires. Do I have a concern what others think? I do not want to be perceived as a baffoon, clown or some stoned, crazed rambling lunatic. Who would want to present that image and garner that perception? Nobody, including myself except for a baffoon, clown or some stoned, crazed rambling lunatic.

As I mentioned previously I will be finished with this round of RSO in about 3 weeks.  I will be changing the format of this blog from a journal to series of articles on cannabis information and problem solutions. I had originally started a daily blog  as a record of treatment notes. That lasted less than 2 months but morphed into this.

That image presented of an intoxicated cannabis patient is sort of laughable because that is not the actual persona presented. It does seem that on the heavy concentrations of THC that I have been using for treatment, I have become less tolerant of ambivalence and lack of basic comprehension. This leads to tremendous frustration especially when acting alone. If I am going to be the front man, I need something to be in front of and not just my backside.

What’s With The Attitude?

attitude Someone asked me about our slogan for MJ FUSE: “We Only Work With The Best, Everyone Else Can Have The Rest.” They said that they thought it is a rather arrogant attitude to operate from. Arrogance was not what I was trying to portray as it is more to allowing someone else to say no to me. If that group, business or individual does not have an interest or desire to use our products, services, friendships or intimacies the best alternative is to move on to a group or individual that does have that interest.

When someone in the new wide open cannabis industry rejects implementing any type of promotion, my first thought is fine you’ll be flipping burgers in a couple of years or have a closed sign out front. “We don’t have to advertise, we have all the customers we’ll ever need.” That may not actually be true but it definitely is true for them right now. There is not a perceived need or want for advertising.

Do you need any promotional products? No. What sort of events do you have coming up? Nothing. Do you give any things away? No. Do you do any incentives for your employees? No. Do you see any need for improvement? No, we have everything under control.

A cold suspect can be turned into a hot lead but it is a lot more difficult than working with someone that already sees a desire for you, your products or services. Why work so hard. The old adage of there are a lot more fish in the sea is true in dating and true in business. My advice don’t date a woman who just wants to be friends and don’t try to sell a business goods or services they don’t want. The spark of interest is not there.

In sales the suspect you have is just that, a cold lead. A prospect is a cold lead that has been interviewed to find their needs and wants which match yours. For promotional product sales here are some basic questions that should be asked. What is the target market? Who is buying the bud, shatter or oil you produce? What is the size of that market and what is your penetration into the market? To advertise in cannabis with promotional products that is your first step is to identify who buys. Otherwise you are doing blind branding, which is different from advertising.

Your prospects should want you. They should see that they really need what you can provide them. You know you would be the best boyfriend, the best supplier, get them the best seats to a concert and provide the best bud, oil and shatter. You are the best and to be the best you have to have the desire to get your goods, services and even yourself to market with that attitude.

Clients, friends and partners are prospects that wanted your goods, services or time. Business and social acquaintances along with people you wanted to date but “just wanted to be friends” maybe good and fine people but they are wasting your time. “We Only Work With The Best, Everyone Else Can Have The Rest.”

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